crisis

How to Promote Your Business in Tough Times

Right now with everything going on with the greatest civil rights movement in the history of the US - 50 states standing for justice FOR black lives matter - it feels wrong to promote anything - my business included. Do I still believe it is your social responsibility to keep selling? 💯 percent. Do I still believe that it’s essential to our economy to keep our businesses going and growing right now if you have an online-based business? ….Especially now. 10000% yes. Do I still believe that by growing your business you will be able to make MORE of a difference by being able to donate more to causes to support people of color? Absolutely. Do I still believe that by growing your business, you will be able to make MORE of a difference by creating an extraordinary, diverse, anti-racist company culture, that teaches, preaches, and lives it’s company’s values of diversity, discovery, and acceptance? YAS! YAS! YAS! Do I still believe that by growing your business, you can HIRE more people of color? 100% YAAAAAAS QUEEN. But does it still feel wrong at this moment to talk about anything other than that black lives matter? For me, yes.

Think your customers can’t pay when in crisis?

Think your customers can’t pay when in crisis?

“It feels wrong to charge money for my work right now,” my client said to me, trying to convince me of her position. If you ever want to see my enneagram-8 coach-mode come out, say something like this in a session with me, and I’m more than happy to go there. (It’s why my clients pay me.) “Let me ask you this, in a couple of weeks, do you think this situation will get better or worse?” She paused for a moment, “Worse.” “So what’s will be your excuse then about why you’re not charging for your services?” Discover why it’s not your job to decide whether the can or cannot “afford” your services. And it is certainly not your job to dictate how or if they “should” spend money on your products and services. Learn why, as a business owner, it is your responsibility to keep selling, so we keep our economy going on the blog now.