It’s the Jennifer Lawrence v. Anne Hathaway paradigm. The more human you appear to be, the more people relate to you. The more perfect you seem, the more people subconsciously distrust you. But what do you do if you’re a card-carrying perfectionist? Discover on the blog why being perfect doesn’t sell and how to tap into your unique, authenticity so you sell as 100% yourself - mistakes, flaws, silly faces, and all.