“My business isn’t essential for survival.” Ummmm, excuse me? I thought as I stared at my client last week, my mouth agape. Now, look, I know a lot of people are labeling certain businesses as essential and non-essential, so I had to dive deeper. “Essential for the survival of whom, specifically?” I asked, “For you. For it? For the people you serve?” “Of course it’s essential for me,” she replied, “But for humanity when people are in crisis, it’s not like I’m in healthcare or selling food.” “What are humans starving for more than food right now?” She paused. I held the space for the appropriate cinematic moment before the #micdrop came out of my mouth.