“You wanna grab coffee, sometime? I’d love to pick your brain.” Would you ever say that to a doctor? Or a therapist? Or a lawyer? “Hey, doc! I’ve got this thing going on in my stomach? You wanna grab coffee, sometimes? I’d love to pick your brain about what it could be.” No! You’d make an appointment, pay the bill, and go have the freaking doctor check out your issue. Yet, so often, I’ve seen service-based entrepreneurs, especially when we first start out and are hungry for clients, we allow ourselves to be deluded by the “pick your brain” verbal opt-in thinking that it’s going to lead to that person becoming a client. More often than not, I’ve seen the “pick your brain over coffee” really be - you doing the coaching, pouring your heart and soul out, and divulging your years of information and experience onto the table...for the price of a $5 cup of coffee. Ouch. If you’re lucky it’s an $8 venti with whip. But still, it ain’t your normal coaching rate. And, sadly, both of you get what you pay for.