pandemic

A Pattern Interrupt for Humanity

I wish I could say that I had the words these past few weeks. A shift has been needed in the world and in ourselves.

COVID gave us an opportunity to reflect on what’s most important to us. For some, it gave us a chance to align and reconnect with our families. For others, it brought into stark contrast our own escapist tactics and feelings that have been repressed or suppressed, waiting to be released “when the kids graduate.”

For some, it gave us a swift kick in the pants to pivot, realign our businesses, shift into miraculous overdrive with our productivity and creativity. And my revolutionaries - Meredith, Stuart, Kala - holy moly how proud I am of you for how you have pivoted and adapted your businesses and entire industries!!!

For others, it realigned TF out of us, to what we want, and to what the future holds for us and our industries. Is it even a business you want to be in? Is it even an industry that’s going to be around in five to ten years?

For myself, these past two months have connected me deeper into my spirituality and my relationship with God. It’s made my life a miracle - living in a land surrounded by surf and butterflies. It’s also brought into a crude light some darker patterns that needed to heal for me.

How “Essential” Is Your Business During a Pandemic

“My business isn’t essential for survival.” Ummmm, excuse me? I thought as I stared at my client last week, my mouth agape. Now, look, I know a lot of people are labeling certain businesses as essential and non-essential, so I had to dive deeper. “Essential for the survival of whom, specifically?” I asked, “For you. For it? For the people you serve?” “Of course it’s essential for me,” she replied, “But for humanity when people are in crisis, it’s not like I’m in healthcare or selling food.” “What are humans starving for more than food right now?” She paused. I held the space for the appropriate cinematic moment before the #micdrop came out of my mouth.