You know when you find that movie or that show. You know…that one. The one that you just can’t stop thinking about it. When you’re chatting with your fellow socially distanced mates, the Netflix recommendation just pours out of your mouth amidst thirty “OMG, OMG, you have to watch this!” And, “It’s soo good,” which is appropriately said on repeat because the show just leaves you in awe, inspired, on the edge of your seat, excited for the next one, eager to enjoy it. Now think about how you promote your products and services. When you talk about it, do you talk about it with the same level of excitement and joy? Does it have the same amount of “OMG’S” and “It’s soooo good!” You have to watch this, do that, buy now, or any other CTA. Both are buying conversations. Persuasion is persuasion. Here’s the thing… If you are not the BIGGEST fan of your business, of your products, and your services, and of what you do, then HOW do you expect others to be as well?