“I don’t want to come off as too salesy.” My client was struggling with what a lot of solopreneurs struggle with - how much is too much selling? How do you balance messaging and adding value with selling? Let me ask you this… “When you go into a coffee shop, do you get mad or upset at the barista for trying to sell you coffee?” “No…” my client looked at me quizzically. “Have you ever had a barista say, ‘I’m sorry, I’m not feeling worthy today of selling you a coffee?’” “No,” she said with a laugh. I persist, “And even if, let’s say, that did happen, and you were standing in the coffee shop, even just considering purchasing a coffee, even if you weren’t sure what you wanted, and that barista said that to you, you’d possibly even feel a little offended, right? Like, why are you saying you’re “OPEN” then if you’re not going to sell me a dang cup of coffee?’ Right?” She laughed, “I think this is what you call...a BREAKTHROUGH.”