Watch out, because I’ve got a bone to pick (and yeah, it’s because I picked it raw and real in the first 1.5 years in my business.)You see, back then I was doing all the things - blogging, photoshoot, website design, creating products (that no one wanted), investing in tech, like, everything...Except for making money.My husband even had a joke back then, that I couldn’t get 15 minutes into a Netflix show without whipping open my computer and getting to work.Fast forward till now...And I just finished watching 2 glorious hours of Ancient Aliens...sans computer, and sans baby.I enjoyed every single second of it. No laptop. No phone. No kiddo even (he was in school.) Conquer your fears and tap into your reign. Click to read the full blogspiration.
Meet Yourself When You Sell
I was working with my client who was struggling with people canceling their membership to his programs. “You know, Kim with the economy being what it is, I don’t blame them. I mean, I’ve been hunkering down, looking at my finances and looking where I can shave off a few dollars as well.” “Hmmm…” I said. He must have noticed my pause. “What do you mean…’hmm’?” He asked me. “Well, it’s just interesting. As my mentor, Eben Pagan says, ‘‘When you sell you meet yourself.’” “Hmmm, that is interesting,” he said. I could see his wheels spinning. First, let me be clear, there is nothing wrong with managing your expenses, being fiscally responsible, being aware of where your money is going, honoring the dollars you spend and the dollars that are given to you in your business. Period. Manifest your money beliefs into reality and tap into your reign. Click to read the full blogspiration.
Remove YOU from Your Sales Process
You know when you find that movie or that show. You know…that one. The one that you just can’t stop thinking about it. When you’re chatting with your fellow socially distanced mates, the Netflix recommendation just pours out of your mouth amidst thirty “OMG, OMG, you have to watch this!” And, “It’s soo good,” which is appropriately said on repeat because the show just leaves you in awe, inspired, on the edge of your seat, excited for the next one, eager to enjoy it. Now think about how you promote your products and services. When you talk about it, do you talk about it with the same level of excitement and joy? Does it have the same amount of “OMG’S” and “It’s soooo good!” You have to watch this, do that, buy now, or any other CTA. Both are buying conversations. Persuasion is persuasion. Here’s the thing… If you are not the BIGGEST fan of your business, of your products, and your services, and of what you do, then HOW do you expect others to be as well?
How to Make a Healthy Business Baby
“You’re frustrated.” I could see it in her eyes, as they welled up with tears about to cry. She’d done all the visualizing. She’d journaled and future-casted, prayed, entered the astral-plane, dropped into the 5-D. She’d created more vision boards in 1 year than most do in their lifetime. She meditated, constantly, incessantly, daily. She raised her vibe, tapped into the frequency, experienced the Divine. She’d gone through therapy, reiki, sound-healing, trauma counseling, prayer-circles, support groups. She’d taken classes in neuroscience, courses in mindset, courses in Miracles. She’d surrounded herself with quartzes and played Solfeggio Hz frequencies every hour. She’d invested in herself, buying programs, hiring mentors, coaches, doing masterminds. “You’re damn right I’m frustrated…wait, no, that’s negative language. I know I shouldn’t say it, but that’s where I am.” “Because you haven’t seen results yet.” “Exactly.”
Why Service-Based Entrepreneurs Should Always Be Selling
“I don’t want to come off as too salesy.” My client was struggling with what a lot of solopreneurs struggle with - how much is too much selling? How do you balance messaging and adding value with selling? Let me ask you this… “When you go into a coffee shop, do you get mad or upset at the barista for trying to sell you coffee?” “No…” my client looked at me quizzically. “Have you ever had a barista say, ‘I’m sorry, I’m not feeling worthy today of selling you a coffee?’” “No,” she said with a laugh. I persist, “And even if, let’s say, that did happen, and you were standing in the coffee shop, even just considering purchasing a coffee, even if you weren’t sure what you wanted, and that barista said that to you, you’d possibly even feel a little offended, right? Like, why are you saying you’re “OPEN” then if you’re not going to sell me a dang cup of coffee?’ Right?” She laughed, “I think this is what you call...a BREAKTHROUGH.”
Perfect doesn’t sell. THIS Does.
It’s the Jennifer Lawrence v. Anne Hathaway paradigm. The more human you appear to be, the more people relate to you. The more perfect you seem, the more people subconsciously distrust you. But what do you do if you’re a card-carrying perfectionist? Discover on the blog why being perfect doesn’t sell and how to tap into your unique, authenticity so you sell as 100% yourself - mistakes, flaws, silly faces, and all.