Branding in your business is not just about beautiful backdrops, fonts, and colors, it's about how to design your business to fit the brand of YOU. Kimberly chats with brand strategist, Emma Viega-Malta on how to build your business to fit the brand of who you be. @crownyourselfnow
In this episode, you will learn…
What is branding? (5:00)
How do you learn what your real identity is? (8:00)
Why do you need to know what makes you distinct? (9:30)
How can knowing who you are help you with your brand identity? (11:00)
Why do you need to know how to get the feeling you want to get across? (14:00)
What struggles can you encounter when developing a brand? (15:15)
How can knowing your skills build your confidence? (20:30)
What is a process where you can hone your genius zone? (25:00)
How is a lifestyle business different from having a business? (26:30)
What beliefs do you need to change to support your life? (29:00)
Why are you afraid of raising your prices? (33:00)
What can having the courage to let go do for your business? (38:00)
How does allowing transformation be good for your business? (42:30)
How do you shift to fully owning being a business owner? (45:00)
Why do you need to know your numbers when you do business? (48:00)
How do you pull your clients courage out to work on their brand? (50:00)
Emma Veiga Malta is the the founder & head designer at Bespoke Backdrops & Branding, creating strong and unique brand identities and custom video backdrops for amazing clients worldwide.
Her 20 year career as an artist and designer spans both Europe and Australia. Emma grew up in England, graduated in London with a BA with honors in Fashion & Textiles, before working in fashion PR and publishing. In 1997, Emma moved to Switzerland, where she ran a small art studio, and exhibited both in Geneva and London. Today Emma lives in Sydney with her husband and a grumpy cat. And her two adult children have moved out & currently attend university.
For Emma, art, design & business go hand in hand. She blends them together not just for her own business, but for her clients too. Great design helps you sell your products and services. Emma's entrepreneurial journey has opened doors and afforded her some incredible opportunities, including a stint in Silicon Valley and serving as a mentor for The Branson Centre for Entrepreneurship.
She's been nominated and won awards, have spoken at conferences & events internationally and have been interviewed on various podcasts.
Emma is also is a mentor and guest expert for various business schools and programs globally, helping early-stage businesses grow and thrive. And she recently launched her own mentorship program for creative entrepreneurs called The Bespoke Business Hub.
As a life-long learner, she is always upskilling and am part of The Brand Design Masters Guild run by Philip Vandusen. Emma brings all of my 20 years business experience into her design work. She understands the power of good design and visual resonance; connecting on an emotional level is as important as connecting on an intellectual level. After all, 93% of communication in non-verbal.
**WEBSITE**
For Branding + Backdrops: https://bespokebackdropsbranding.com/
For Mentorship for Creative Entrepreneurs: https://bespokebusinesshub.com/
**SOCIAL MEDIA LINKS**
FACEBOOK: https://www.facebook.com/bespokebackdrop
INSTAGRAM: https://www.instagram.com/bespokebackdrops/
**FREEBIE / OFFER**
Get your 5 Elements to Create a Killer Brand here (and BOOK your FREE 30 Minute Brand Strategy Session with Emma!!!): https://bespokebackdrops.activehosted.com/f/23
Thank you so much for tuning in! Please leave a review on iTunes here so we can keep the magic coming your way.
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